A long, long time ago, a stringy food in a bright yellow pack was born and it was named Maggi. It is, perhaps, the most-eaten junk of all time!
The year was 1983. In no time, Maggi won over the guts of everyone and even today, Maggi noodles remain the favourite food among people. It took care of our hunger pangs when we were away from our parents in a hostel or on a camp. Maggi kept us fed during late night studies for exams… it was our constant companion.
The same Maggi will likely lose its license in India after a high level of Monosodium Glutamate (MSG) [please don’t mistake MSG as Messenger of God :P] and Lead beyond permissible limit were found in the samples.
Maggi has, however, spent huge amounts of money on advertising and marketing, aimed at distracting people from thinking about their sins. To counter the ‘unhealthy’ tag, the marketing people quickly came up with the “Taste Bhi Health Bhi” slogan. Desperate to impress upon people, it roped in Amitabh Bachchan, Preity Zinta, Madhuri Dixit and Jacqueline Fernandes as advocates of their products too. These so-called superstars have the moral responsibility to protest, not promote such a damaging product. This is pure and simple exploitation of celebrities by Maggi which is only concerned about its swelling financials.
The pack of Maggi noodles still mentions “NO ADDED MSG” on the pack. This is misleading consumers. Maggi noodles have chemicals, just like the other processed foods and it is not the right thing for growing kids, or their evolving brains. Childrens’ stomachs are small and they take in much less food in a day than adults, so if they eat a packet of Maggi, it is probably a quarter or half of their day’s intake of solid food, leaving him undernourished.
Maggi noodles are coated with wax and it takes around 4 to 5 days for the body to excrete the wax after you have taken the noodles and one serving (1 block or 100 grams) of noodles contains 1170 mg. of sodium aka salt, almost half of the USDA 2400 mg maximum.
It is the quickest, cheapest and the most convenient food available in market, but leads to a lot of health issues and diseases like obesity and diabetes.
The NIN benchmark for maximum salt for one person is 6 gram, while the WHO puts it at 5 gram. The normal 80-gram packet of Maggi noodles that many of us gobble up almost on a daily basis has over 3.5 gram of salt – enough to take care of over 60 per cent of our daily salt intake. As a rule of thumb, anything that’s packaged and can be preserved for long is unhealthy.
Nestle, as a parent company, doesn’t give a damn about its consumers. No ethics, no moral values, their motive is just earning money.