Widely acclaimed British physicist Stephen Hawking is situated to trademark his name, joining the positions of VIPs, for example, JK Rowling and David Beckham who have transformed their names into brands.
Dr Hawking, 73, has connected to the Intellectual Property Office to have his name formally enlisted, while an alternate English physicist, Brian Cox, has officially made the move.
For Dr Hawking, whose distinction was as of late helped by the Oscar winning achievement of the film ‘The Theory of Everything’, the essential point is to keep others from abusing his name with wrong items.
“It’s an individual matter for Stephen Hawking, it is not a college issue, yet he has taken measures to secure his name and the achievement it has purchased,” said a representative for Cambridge University, where Dr Hawking is Director of Research at the Department of Applied Mathematics and Theoretical Physics .
Dr Hawking has additionally connected to trademark his name for magnanimous purposes, issuing him the alternative of setting up an establishment, for example, to advance material science, or for exploration into engine neurone illness, which has deadened him, ‘The Sunday Times’ accounted for.
His trademark would cover PC recreations, controlled wheelchairs, welcome cards and health awareness.
Chris McLeod, president of the Institute of Trade Mark Attorneys, said the move could be worth a great many pounds.
“It depends how effectively his counsels can permit and business sector items and administrations. If he somehow managed to pass on, then the trademarks could be exchanged to his establishment or posterity – they could be a ceaseless syndication,” he said.