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Is your favourite Kellogg’s telling you the whole truth?

In the age of internet, there are heaps of cautionary health tales. You are more likely to fall prey if you are on the heavy side, and want to get rid of those nasty extra kilos. But shedding weight is tougher than gaining new ideas. Findings of a recent study will blow your mind.

Researchers say if you need a healthy pair of lungs, you need to ditch certain things. If you just answered cigarettes and tobacco products, you are grossly wrong! Researchers say it’s the intake of corn flakes and white bread, among other things that can give you lung cancer!  Also, if you swear by pasta and oats, you are doing yourself a disservice.

kellogg's

The study published in the journal “Cancer Epidemiology, Biomarkers & Prevention” states that the average quality, not quantity of carbohydrates consumed that may modulate lung cancer risk.

An article published in 2009 in the Times of India stated that popular corn flakes and muesli brands Kellogg, Bagrry’s and Good Earth have more than double the prescribed sugar. All variants in the study were found to be unusually high in sugar. The worrying part was, not even a single product had printed the sugar content on its packet, which was quite misleading for the consumer.

Cornflakes are advertised as the ultimate tool to all those who want to lose weight. It was not very long ago when multinational companies invaded our breakfast tables. It tried to replace the traditional breakfast items with the “ready-to-eat” cornflakes and muesli, and harped on the nutritional value. The idea took to the fancy of the urban working middle class, where time was a constraint. They embraced cornflakes, happy to be westernised in their own little way.

Paranthas

The red berries edition of the Kellogg Special K was given the red signal. The product got a rap from the advertisement regulatory body for ‘misleading women’ about the calorific value of a typical bowl of the breakfast cereal. The advertisement by Kellogg’s boasted that eating one bowl of the corn flakes would add only 114 calories to a person’s diet without excluding the calories of the milk, which could add anything from 86 to 122 calories.

The cereal has been promoted to generations of women across the globe on the basis that it helps to lose weight, as part of a calorie-controlled diet. However, in reality it contains a relatively high amount of sugar compared to other cereals  double the level in cornflakes.

kellogg's cornflakes

Cornflakes contain corn, sugar, malt, and corn syrup high on fructose. Among all the ingredients, corn syrup contains high GI carbohydrates. Many people add sugar or honey to their corn flakes along with milk to add flavour. This only increases the sugar content of the cereal, putting a person at a higher risk of gaining weight.

What a high Glycemic index (GI) carbohydrate does is raise the level of sugar rapidly in the blood stream. GI is a measure of the quality of dietary carbohydrates, defined by how quickly blood sugar levels are raised following a meal. This causes the brain to direct the pancreas to release insulin. The release of insulin automatically decreases the sugar level.

white bread

Due to this, the body is suddenly deprived of sugar, and instead of kick-starting the day with extra vigour, we tend to get lethargic and sapped of energy. The brain then sends a signal to the body to resume eating due to the false sense of starvation.

Most of the food don’t disclose all the ingredients, especially, if they are fattening. Giant global food corporations in India get away with just a reminder. We need to watch our food, and think every time before we pop something “healthy but easy” food item.

About the author

Rubi

Whether it’s women issues, politics or the paranormal, Rubi has an opinion on everything. Art and entertainment interest her, too. Hindu College alumni, she has written for The Hindustan Times and The Financial Express. Every now and then, she loves picking up her camera to capture life and its various shades.

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