Amitabh Bacchan should stop endorsing Maggi along with Pepsi

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Megastar Amitabh Bachchan, who has helped many brands cement their credibility in the market, has created a flutter by speaking out against Pepsi, a brand he has been endorsed for years now.
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According to a report in Economic Times, the actor made this statement while addressing an interactive session on celebrity endorsements at the Indian Institute of Management, Ahmedabad.
Amitabh Bacchan finally revealed the reason(s) why he had stopped endorsing the soft drink company Pepsi. The star also compared the soft drink with ‘poison’.
Big B, who was urging celebrities to exercise due diligence before endorsing brands, said that he stopped endorsing Pepsi after a schoolgirl confronted him and asked why he promoted the soft drink which her teacher branded as poison.
Bachchan admitted that the question left him speechless and made him realize what impression it had on people’s minds.
“So I stopped endorsing Pepsi,” he told the gathering. Recently, he also tweeted from micro-blogging site Twitter, “When a little girl in Jaipur told me that I’ve already made 24 crs & the contract is ending, I realized Pepsi is poison NOW.”
The actor went on to add, “I tell this to my son Abhishek and to daughter-in-law Aishwarya also, if you have to endorse a product then you have to conduct your life in such a manner that it does not affect others’ lives.”
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“However, I feel the statement was not justified as there is no medical evidence to prove what he said. How can he change his opinion based on one person’s reaction. The World over, people consume Coke and Pepsi, but there is no proof that they are harmful. Yes, they contain high levels of sugar, which can be bad for health, but restricting the consumption is in our own hands. In addition to that, Bacchan currently endorses Maggi which is equally harmful for our health. Maggi is pure Maida and it is said, it can be very harmful for our health and stomach, which can also lead to stomach problems and cancer. It also causes obesity, diabetes and heart disease. Then why is Amitabh Bacchan doing this ad?Well Mr. Bacchan, if you really want to stop endorsing something which is not good for our health then you should stop endorsing Maggi as well.

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