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‘Love cannot be one-sided’, says Zee’s Subhash Chandra, on his decision to ban Pakistani content in Zindagi

Subhash Chandra

Zee TV owner and Parliamentarian Subhash Chandra doesn’t like to mince his words. A man known for being an unwavering patriot, the Rajya Sabha MP recently said, “Pyaar ek tarfa nahi ho sakta (love cannot be one-sided).”

Chandra, an MP from Haryana, was referring to his decision to pull out all Pakistani content from Zee’s Zindagi channel. On Tuesday, Chandra at a press conference, announced that come October 3, and Zindagi will not air any tele serial that was imported from Pakistan.

Subhash Chandra
Subhash Chandra’s Zee TV team had gotten in touch with popular Pakistani artistes

Like most of us, Subhash Chandra is disturbed by the recent Uri terror attack. The assault by Pakistan militants claimed the lives of 18 Indian soldiers. Chandra’s Zee TV team had gotten in touch with popular Pakistani artistes Fawad Khan, Mahira Khan, Ali Zafar, Shafqat Amanat Ali Khan, Rahat Fateh Ali Khan, Atif Aslam, Veena Malik, and Imran Abbas to “simply condemn the terrorist attack on sleeping soldiers”.

All these Pakistani artistes have flourished in the Indian soil, mostly because India doesn’t discriminate art. Chandra just wanted these actors and singers to raise their voices against terrorism.

“We even said don’t name Pakistan, but they didn’t do it… What to do?” a disappointed Subhash Chandra has said.

Zindagi Gulzar Hai
A still from the popular Pakistani serial Zindagi Gulzar Hai that was aired on Zindagi channel

Zee’s Zindagi channel was launched in 2014, and it garnered lot of viewership by airing tasteful Pakistani tele serials. Actor Fahad Khan became a household name in India, thanks to some powerful serials broadcasted on this channel.

Zindagi still has 3,000 hours of unseen Pakistani content. The recent decision of Chandra will make him lose many crores. But he is not bothered; for him, money comes after nation. His opinion that artistes from the other side of India can’t be fence-sitters echoes the sentiment of lakhs of Indians.

Pakistani actors of Zee’s Zindagi

However, Chandra doesn’t want to nix the chances for love and peace. He hopes that the India-Pakistan relationship will improve some day, and all will work together. “Our doors are not permanently shut”, says the Parliamentarian.

About the author


Whether it’s women issues, politics or the paranormal, Rubi has an opinion on everything. Art and entertainment interest her, too. Hindu College alumni, she has written for The Hindustan Times and The Financial Express. Every now and then, she loves picking up her camera to capture life and its various shades.

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